|The message of the cross is foolishness to those who are perishing,
but to us who are being saved it is the power of God.
"Wake up, O sleeper, rise from the dead,
and Christ will shine on you."
"For God so loved the world that he gave his one and only Son,
that whoever believes in him shall not perish but have eternal life."
I consider my life worth nothing to me, if only I may finish
the race and complete the task the Lord Jesus has given me--
the task of testifying to the gospel of God's grace.
My purpose is that they may be encouraged in heart and united in love,
so that they may have the full riches of complete understanding,
in order that they may know the mystery of God, namely, Christ,
in whom are hidden all the treasures of wisdom and knowledge.
Do your best to present yourself to God as one approved,
a workman who does not need to be ashamed
and who correctly handles the word of truth.
2 Timothy 2:15
Finally, brothers, pray for us that the message of the Lord
may spread rapidly and be honored, just as it was with you.
II Thessalonians 3:1
Victory Creations LLC, a Scottsdale Arizona based company is
organized to market to and sell a line of spiritual and religious
products based on the Victory Crosses concept. The various products
will be sold in retail stores, art galleries and on online storefronts.
The Chief Creative Officer explains the purpose of the product concept
is to encourage fellow Christians so that they may have the full riches
of complete understanding. Christians are ambassadors, representing
Christ are commanded to pray and spread the good news. By doing this, they may know the mystery of God, namely, Jesus Christ,in whom are hidden all the treasures of wisdom and knowledge. It is by giving and receiving a Victory Cross one can share in the advancement of the
gospel of Jesus Christ and help spread the message.
The product concept includes a host of handcrafted crosses that
begin with a basic pocket cross, which is made of nails and copper
wiring. The basic Pocket Cross from which all the following products
are created is made by combining three nails representing the
crucifixion and signifies the trinity consisting of the Father, the Son
and the Holy Spirit. The nails are connected by twisted cooper
wiring which represents the healing nature of God. All subsequent
Victory Crosses all have the same attributes and can be combined
with various precious stones and Manzanita wood for a stronger
effect on the consciousness of the spiritual minded. The creations range from two inches in a simple form to over three feet in a complex form.
There is an Empty Tomb Cross specifically addressing scriptures
outlining the Resurrection of the Christ while the Mineral Crosses
exemplify the concept of victory. From that point, a consumer
can elect to create a personalized or customized Cross manifestation
based on their favorite biblical theme or bible verse. The product
materials and workmanship are well contrived and have an inherent spiritual meaning. The nails represent the crucifixion, the copper wiring holding the cross together represents the healing aspect of faith,
and the Manzanita Wood is used metaphorically to describe those
who are physically alive but spiritually asleep. The associated precious minerals of Calcite, Citrine, and Canterra Stone add an element of
earthly dimension that represent the separation of heaven an earth.
The product concept will also expand into merchandising
opportunities and will include but not limited to mouse pads,
calendars, posters, hats, T shirts, etc…
The typical customer or client is a motivated Christian and will
be fulfilled with a renewal of spirit by the reminder of what is
important in life. Many of us have pictures of our loved ones or pets
at our desk at work and home which bring us joy. The Victory Crosses concept adds the element of spiritual understanding which transcends
the issues and addresses problems we face on a daily basis. The owner
of a Victory Cross can gaze upon their personalized cross creation
to reflect and find inner peace and tranquility. The topic of living life
each day at a time and to carry one’s cross works appropriately with
the Victory Crosses concept and is inline with Christian doctrine.
There are many outlets and merchandising opportunities in the Christian community, which include music, books, art, and general merchandise.
Crosses have been sold as jewelry, home decorations and paintings throughout the centuries. The competitive advantage for Victory Crosses
is based on the uniqueness of the crosses and its concept originality.
The online marketing campaigns coupled with Christian retail opportunities expand the competitive offerings. There is an off shoot to the Crosses in the form of mass merchandizing pictures, post cards, mouse pads, and
t-shirts to name a few. A photograph of an original cross is the foundation
of all subsequent imagery including letterhead, logo, and trademark.
The variations of each Victory Cross make them identifiably distinctive creations and increase the intrinsic value.
The greatness of this new product strategy stems from the brick and mortar retail outlets, fund raising opportunities and the virtual online storefront.
A marketing campaign leveraging the three primary markets strengthens the strategy by including all facets in advertising and customer relationship management. An added dimension that makes this product great is the ability to order a customized piece and have it sent to a loved one, family member or fellow Christian. The theme of the website is to give and receive the gift of victory and advance the gospel. The strategy capitalizes on one of the main tenants of the Christian faith, which is to witness or share
with non-believers the good news of salvation. Many believers are uncomfortable with direct contact to spread the word but having the
ability to send a memento of faith will appeal to many.
Individual Christians, will have the ability to show their faith
and become a spiritual ambassador to spread the Gospel of Jesus Christ. One could purchase a cross or many of the by products.
The nature of product makes a perfect gift.
Churches will be able to add it to their fund raising initiatives and collaborate in bringing in more money for their local needs as well
as increase the awareness of the Victory Crosses concept.
The essence of the Victory Cross concept is to evoke an emotion
and that is why Art Galleries and Exhibitions will be a main source
of attention. Art is defined as something that stimulates thoughts
or feelings. It undeniable that a Victory Cross creation stirs
something in the soul.
Internal cannibalization of products applies directly to the Victory Crosses where parts and pieces are interchangeable to create variations of each design. Everything starts with the basic cross and builds from there.
The Victory Cross concept will be a commercial success based on
the anticipated demand and acceptance by the Christian community.
The spiritual awakening over the last few years evidenced by best s
elling books including: ‘The Secret’, ‘The Secret Things of God’,
and ‘The Purpose Driven Life’, and not to mention the widely acclaimed
and spiritually motivated books by Tim LaHaye and Jerry Jenkins titled
the ‘Left Behind Series’. The company's strategy behind the new
product introduction is based on this tide of spiritual awakening
and one’s sense of belonging. It intends to capitalize on the resurgence
of spiritual consciousness of believers and to assist with the
advancement of the spiritually minded.
Stephen Schempp is an emerging artist and a spiritual ambassador
whose forte is creating unique pieces of art focusing on spiritual
awareness and enlightenment. He is leading the way in the use
of different methods to spread the message of spiritual victory
and living victoriously. This is accomplished through the use
of digital imagery, photography, and sculptures utilizing the vastness
of the internet and the intimacy of art galleries. Each Victory Creation / Sculpture is unique and carries its own story which reflects the spiritual awareness and journey of the person possessing the item.
Every element used in the creation of each piece has a significant
spiritual meaning. The basic element of three nails fastened together
by intertwined copper wire form a cross, signifies the holy trinity and healing power of God. The wood comes from the Manzanita tree which
in its natural state has the appearance of being both dead and alive.
This metaphor is used to awaken those who may be physically alive
while spiritually sleeping and touches the divine spark that resides in
all of us. The unique shape of each chosen piece of Manzanita echoes
the twists and turns of an individual spiritual life leading to maturity.
Stephen believes that we all have different paths, gifts, and destiny
with its own challenges and each piece of Manzanita is chosen meticulously. The use of distinctive minerals featuring Calcite, Fluorite, Amethyst and Kyanite provide an extra dose of power derived from the energy and vibration of each piece. The cooper wire adds an electrical conduit enhancing the cumulative affect of each victory creation’s energy.